There's a unique power in music. It can capture attention, to convey emotion, tell a story, and unite audiences.

At Megatrax, we have had the honor of harnessing this power for countless clients, creating a wide range of custom pieces that truly bring their messages to life from coverage of a devastating Nashville flood, a Venetian aria intended to bring an exhibit to life at the Denver Museum of Nature & Science, to a CBS promotion for the legend that is Judge Judy.

One of our most recent projects was with FOX, where we created a catchy jingle for their "Wake Up Stay Up" campaign. This piece of music has breathed life into FOX's campaign and connected with their Philadelphia audience in a very special way.

When Alisa Frick, the Creative Director of Fox's Philadelphia station (Fox 29), reached out to us, she had a clear vision. She wanted a piece that would encapsulate their news coverage schedule - from the early hours of dawn to late into the night - and highlight their on-air talent. It needed to be catchy, compelling, and reflective of their Philadelphia audience.

Our Hall of Fame songwriter, Gary Burr, a veteran with numerous #1 songs ranging from Ricky Martin to Garth Brooks, met the challenge head-on. Drawing upon his knack for creating memorable tunes, Gary crafted a catchy song using a phrase coined by Alisa herself - "Wake Up, Stay Up." The piece went through a couple of iterations, and with some fine-tuning, we landed on the final piece that resonated perfectly with the client.

Alisa and her team at FOX were visionary, recognizing that the music would be the driving force behind the campaign. They allowed the creative process to unfold naturally, without rushing it, with the belief that it's done when it's done. Their approach to this project was inspiring and indicative of their respect for the power of music.

Alisa shared her excitement about the project on LinkedIn:

"This was a true labor of love! 🎙️🎼❤️ Beyond grateful to have a job that allows me to do such fun things like build a brand, create a slogan, write lyrics and make music! 'WE GO THERE' was born 7 years ago… and now we have a little jingle. Shoutout to Randy Hart and the awesome team at Megatrax for bringing this song to life and to Danielle Fiore and our promo crew for the fun spot! Now here’s hoping it gets stuck in your head… 😉"

This project is a shining example of the magic that can happen when a clear vision meets exceptional talent and dedication. We're proud to have worked with the team at Fox on this project and look forward to future collaborations.

Explore our Custom Music services page for more information on our custom offering.

From all of us here at Megatrax, we can't wait for you to "Wake Up, Stay Up" with Fox's new campaign."